Home - Leslie Fredericks

Know what's working. Fix what isn't.

I’m a marketing strategist with 20+ years of doing the work. I help growing businesses figure out where their marketing is falling short and what to do about it, with plans your team can actually carry out.

I've worked with:

You've got plenty of activity. Is it paying off?

You’re posting, emailing, running campaigns, maybe paying for tools you barely use. But it’s hard to tell what’s paying off, and even harder to know what to do next. That’s where I come in.

Marketing audit + roadmap.

A clear look at your brand, website, email, and channels, with a prioritized plan for the next 90 days.

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Campaign & email strategy.

Launches, lifecycle programs, and email campaigns, planned (and built, when it makes sense) by someone who’s run them for national brands.

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Fractional marketing consult.

I help you set priorities, review what’s working, and keep your team pointed in the right direction.

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Marketing design.

Emails, landing pages, campaign creative, infographics, and sales materials, designed to work as hard as they look.

See my work

Real results, delivered.

+20.7%

product revenue

GoDaddy hosting landing page redesign

+43%

new engagement

Firestone new tire launch campaign

+20.1%

program conversion

across 34+ utility energy-efficiency programs

+21.3%

click-throughs

Firestone promotional email strategy

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How It Works

From "not sure" to a clear plan in four steps.

Chat.
A free 20-minute call to see if we’re a fit.

Audit.
I review what you’re doing now and where it’s falling short.

Plan.
You get a clear, prioritized roadmap and quick wins.

Act.
Run it yourself, or bring me in to help.

Not sure where to start?

That’s exactly the right time to call. Tell me what’s going on, and I’ll tell you honestly whether I can help.